Bojoko Is The Affiliate Of The Year 2023

| January 5, 2024 | Casino Guides

Bojoko, a leading UK-focused iGaming affiliate, was awarded the Affiliate Idol of the Year 2023 at the iGaming IDOL Awards. 

This recognition marks a significant milestone in the company’s journey, solidifying its reputation as one of the most prominent and acclaimed affiliates in the United Kingdom’s iGaming sector.

Often likened to the iGaming Oscars, the iGaming IDOL Awards have been an annual event for seven years, providing a platform for spotlighting the brightest stars in the industry. 

The gala was particularly grand this year, with nine industry companies and 19 individuals receiving accolades. The event’s organizer,, reported an overwhelming shortlist of over 2,300 nominees, underscoring the fierce competition within the iGaming industry.

Bojoko’s Rise to Prominence

Bojoko’s road to becoming the Affiliate Idol of the Year 2023 was not a swift ascent. While the company started earning nominations shortly after its 2017 launch, it was in November 2020 that the company claimed its initial major triumph, earning the prestigious title of Casino Affiliate of the Year at the EGR Operator Awards.

Since then, Bojoko has continued its impressive run by amassing recognitions such as the Affiliate of the Year 2021 at the EGR Nordics Awards and Best iGaming Technology and Media Provider of the Year 2021 at the MiGEA Awards. 

The year 2022 provided further honors to Bojoko’s growing list of achievements, including the Innovation in Marketing award at the CasinoBeats Game Developer Awards and the title of Malta’s Best Affiliate Company of the Year at the MiGEA Awards.

Joonas Karhu, the CEO of Bojoko, expressed profound gratitude for the latest conquest. “This recognition is a strong reminder that our efforts to create a platform empowering users have borne fruit,” he stated. 

He further emphasized that Bojoko’s win symbolizes the dedication and inspiration of the entire team in consistently pushing the boundaries of excellence. 

“As the Affiliate Idol of the Year 2023, Bojoko has set the bar high, but we are ready to raise it even further,” he declared with determination.

Audience-Centric Approach: The Key to Bojoko’s Success

In Karhu’s view, the core of Bojoko’s remarkable story lies in an unwavering commitment to serving the needs of its users. He elaborates, “On Bojoko’s platform, users can easily explore and compare online casinos, prioritizing their preferences. We have focused on innovation, and our easy-to-use filters help players find the brands that align most closely with their tastes and preferences.”

“We also have a dedicated team of seasoned industry experts who carefully evaluate each casino, betting service, and bingo site. Our vetting process provides further peace of mind, while our in-depth reviews highlight all attributes that may impact their gaming experience. This award is another sign that we are doing the right thing for our users. We will continue to strive to provide the best service possible.”

Bojoko’s Evolution: Expanding Horizons

While initially established as a casino affiliate in 2017, the platform has seen some significant growth. Between 2022 and 2023, Bojoko made strategic moves by expanding into bingo and betting verticals. This expansion was aimed at catering to an even broader user base.

With the introduction of their betting vertical, Bojoko’s experts embarked on a comprehensive exploration of online sportsbooks. Today they provide an extensive database of UKGC-licensed online bookies that their readers can quickly compare and choose between.

Simultaneously, the bingo vertical solidified its position as a one-stop-shop in the UK gambling market, covering the three major forms of iGaming operators.

Bojoko’s Comprehensive Reviews

When it comes to making informed decisions about where to play, Bojoko takes their commitment to players seriously. Bojoko’s casino reviews are designed to be as informative and helpful as possible, offering players a comprehensive overview of each casino, complete with detailed and accurate information and expert opinions.

Bojoko’s experts adhere to strict criteria to achieve this level of thoroughness, evaluating each UK gambling site on all fronts. Notably, a brand cannot receive a high score by excelling in just one aspect; it must shine across the board. 

Bojoko’s rating system is designed to establish a comprehensive evaluation. For instance, in their casino reviews, they only award a 5/5 rating to operators that excel in all five major categories: bonuses, payments, game selection, customer support, and usability.

A Look at Their Filters

One of Bojoko’s main claims to fame, including their previous award for innovation, is their quick-filters, which allow users to trim down and alter any list on their website until they only see operators that match their preferences.

These filters will, for instance, allow users to remove brands with bonuses with high wagering requirements, specify the bonus amount they want to receive, choose only to display operators that allow them to deposit with their preferred payment method, and much more.

Bojoko’s filters can be used across their verticals as well, allowing their users to instantly sort through the hundreds of UKGC-licensed online casinos, sportsbooks, and bingo sites present on their platform.

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